Better Business Plans With Internet Lead Marketing

When a business uses the Internet as their base, they have access to millions of potential customers all over the world. Such a possibility was unheard of just a few years ago but now is an everyday occurrence. With the competition of other businesses for these customers, it is essential to use Internet Lead Marketing if one is to be successful.

An enterprising businessperson knows that one must have leads to potential customers if they are to present information regarding what they have to sell. Whether it be a product or a service, if it is not put before the public via many different strategies it will not sell. If a proper strategy is followed, a business can build a solid customer base that will invoke current and future sales.

Everyone with a computer receives email. Therefore, that has become an excellent type of lead marketing. However, using this method requires strategy and the ability to tailor this type of correspondence so that it is attention catching. Also, using this plan the business must be consistent and follow through in a manner that is not aggressive to the potential customer.

Sending out surveys has been one popular method of approach. Getting a potential customer to fill it out, however, is another matter. Many times a small gift offering is effective if it is something that they can use or might be interested in trying. Offering a small sample of one’s product, for example, gives them a chance to actually sample it and possibly buy more.

Email lead marketing can be tricky. It all depends on how one presents their product as to whether or not it will be read or simply deleted. Most people do not have the time or desire to read some long list of facts unless something at the start attracts their attention.

This approach usually means a catchy phrase. If trying to sell a sewing book, for example, one might introduce the product with the words “Make a sweater in one day” or “Make a quilt in eight hours”. Anyone who sews would immediately be fascinated with such an idea and want to read more. They would no doubt contact the seller to find out the details.

There are a wide range of methods in lead marketing and this is just one of many. The options of sending samples, quick follow up, prompt filling of orders and many other things are involved. A business can only survive with a good customer base and by continually adding to that base. Competition on the Internet is fierce, as many potential business people have found out, and every method possible must be used to assure one of a steady supply of customers.

Several Factors in Business Plan Writing

A business plan is a primary way for any entrepreneur to take, regardless of the business size. Preparing a better business plan should be one of the most important things an entrepreneur can do. The other reason for owning a business plan is that it could help you if you are intending to get funds for your business from an outside source. Below are some elements you may include in your plan:

Financial – You need both operational and startup money to start a new business and you have no trust of obtaining any capital from opened financial institutions such as banks without a well developed business plan. The affordable one will define your concept, make clear of your potential, identify your financial requirements and detail your financial performance. If you intend to obtain finance from venture funder, your plan will must present strong financial data and market research in a professional, polished package in chronological order. A sound Financial Plan have to include a projected balance sheets, income statements and cash flow statements.

Management – A business plan is a handy tool with three elemental purposes: communication, management, and planning. As a managerial tool, it will helps you track, control, and assess your progress. A plan can act as a management tool that could help to focus on where you are and where you want to go in the future. The management section should include the names and backgrounds of the leading members of the management team and their respective responsibilities.

Market – Market analysis and sales description of the market for your products and services, explanation of competitive they will be, and a concrete discussion of your upmost marketing efforts to generate sales. From there, you could continue to explain how you plan to meet the needs of the market. A much detailed description of your market for the products and services, as well as the competition comparisons, should be provided also.

Product – If you have products to push the sales, you need to contain information about the manufacture of the products. If a new product is being proposed and time permits, a presentation of the product might also be included. The products and services, marketing and business operations should all closely connect in with business strategy.

Marketing – Marketing is an every day effort. It is about to educate people about you, what you do, and how you could solve their niche problems. You also need to contain how much you intend to spend on marketing. Exactly like a business plan, you should also have a strategy and detailed plan for your marketing. A key factor within it is the marketing plan, which shows marketing strategies that will be used to advertise and promote the products and or services.

Summary – The executive summary should be an overview of the business plan. Executive summary is normally one page summary of the import and key points in your plan. The content of the presentation is normally limited to the executive summary and a few import and key graphs showing financial trends and key decision making benchmarks. The executive summary introduces your business strategy and perhaps is the most important and key section for your money lending institutions. An executive summary is outlining goals and objectives. This should include a summary of your financial forecasts, with spreadsheets showing the formula you used to reach your projections. This summary is also important as a communication tool for employees and potential customers who need to understand and get behind your ideas.

In short, writing a plan for your business is the best way to exam if an idea for starting a business is feasible, other than do it directly. A well business plan is one of the important and key factors to secure your capital needs. Writing a plan is one of the most important aspects of starting a business in this age’s environment. That is right, the exercise of preparing a plan is very important in helping you obtain an understanding of how your business will operate in the competitive marketplace.

A Sample Catering Business Plan Template

Before you start a catering business it is wise to put together a comprehensive business plan. It is important to set out clearly what you hope to achieve in business and to set measurable goals. Having a business plan will give you direction and keep you on a course for success.

A plan may be essential in order to prove that your concept is viable when it comes to talking to investors or seeking funding from other sources. However, even if you are independently funded and have nothing to prove to anyone a plan will still be useful. It will help you to confirm that your plans are indeed possible and it will give you a place to compile all the data that you collect from your research.

Once you start your catering business it is important to continue to refer to your business plan to make sure that you remain on track to meet your goals. You can also make changes to it if necessary as your business develops.

There are many ways to set out a business plan. Below we offer a sample catering business plan template that is divided into twelve sections.

Cover and Table of Contents

Wrap the plan in a binder. On the cover you should give it a title and state clearly who the main contributors are and when it was prepared.

Then you can include a contents page that clearly divides the report into sections with page numbers so that interested parties can easily find the information that they are looking for.

Executive Summary

This is basically an introduction where you can summarise the other sections of the report and give a very basic outline of what the proposed business is about.

Mission Statement

Try to sum up what the business will be about in a few short sentences. A mission statement is similar to a slogan. It is a quick way of letting readers know about the ideals and standards that a company represents. Putting profits aside for a minute, try to think about the purpose of the business. How is your catering business making people’s lives better?


Include some information on the catering industry at both the national and local levels. Take note of industry trends and try to forecast future developments

Include a personal background. There are many good reasons to start a catering business and you should let readers know why you are drawn to this industry above all others. Outline your working history and attach any relevant reference letters as an appendix to the plan.

Outline any competitive advantages that you may have. Do you have any catering business qualifications or skills? Have you have experience in the hospitality industry? Do you have existing relationships with suppliers or prospective clients?


Set out some growth targets and other goals over the short and medium terms. Goals for a catering service could be the number clients, the number of events, total revenue or average profit margins on events. Refer to your business plan regularly and push yourself to keep up with the goals that you set.

Startup Costs and Considerations

List out startup costs and initial operating costs and then calculate the total amount of startup capital that is required before you can open your doors to clients.

Make a note of the sources of funding that are available to you and the advantages and disadvantages of each option.

Outline all of the other hurdles that must be overcome before you can start operating as a catering service. Depending on the requirements in your state or country you will have a number of licenses and permits to obtain. You may even have to do a short course to get certified in food management or hygiene. It is important to set out the costs involved as well as a time frame for compliance with these local regulations.

Ownership and Management

This section of your catering business plan should suggest whether you intend to structure your business as a sole proprietorship, a partnership or a limited liability company.

If the business will have multiple owners then you should set out clearly what their respective interests will be and the role that they will play in the management of the business.

Set out a basic management structure outlining who has responsibility for various aspects of the business. This will be easy in the beginning but eventually you may have marketing staff, administration staff, kitchen staff and servers. Make it clear how you plan on delegating tasks, leadership and responsibility for decision making down to your employees.


This section is important for including details on how the business will operate on a daily basis. Information that should be mentioned here includes location, administration, employees and equipment.

Set out a plan of attack for catering an event. Outline some of the problems that you will be facing and offer some solutions.

Market Analysis

Undertake some market research to get a better idea of the opportunities that currently exist in your market.

Do a competitive analysis to get a better understanding of your competitors. Once you understand more about them, set out a plan for competing against them by offering something different in the way of menus and services.

Marketing Plan

There are many different catering niche markets. Before you start your marketing efforts it is important to have a good idea of your menus and the niches that you are targeting. Try to identify a gap in the market that is not being met by other caterers and go after it.

Once you have a better idea of what you are selling you can then look at how you can sell it effectively. Start by packaging your offerings nicely into menus, brochures and a website. Then work out a system for pricing catering jobs profitably.

Outline how you plan on getting leads and enquiries. You can run advertising, buy leads or try many other marketing strategies.

Lastly, you need to have a sales strategy. Tell readers how you plan on selling your catering products and services in a way that you make the most of the limited number of enquiries that you receive.

Financial Planning

Perhaps one of the most important parts of any business plan is the financial plan. You need to make some forecasts of revenue and expenditure over a period of several years. You can then estimate when you will reach a break even point and how much profit will be possible in the future.

Set out anticipated monthly cash flows in a spreadsheet program on your computer. As businesses often don’t grow as fast as their owners expect them to you should outline several scenarios. One scenario can show your expected outcome, one can show a more optimistic forecast and the third one can show a worst case scenario.


Attach an appendix to your report with your resume and photos of menu items. Also include anything else that is relevant or that you have referred to in your catering business plan.

Having a good catering business plan template can help you to write your own as you have a basic layout to follow and you can make small adjustments for your own unique situation.